Step 1: Keyword Research
Identifying the keywords and phrases that potential customers might use when searching for products or services.
User Experience (UX) and User Interface (UI)
Digital marketing relies on User Experience (UX) and User Interface (UI) design. These are the two fundamental pillars of any website or application, and they determine whether or not users will continue to use a site. As a result, UX design is a pivotal factor to focus on when creating your digital marketing strategy.
With UX design, we create a positive experience for users who interact with a digital product, such as a website or mobile app. And through UI design, on the other hand, we emphasise the visual and interactive elements of a digital product. A well-designed website or mobile app can increase engagement and conversion rates by providing a positive user experience and intuitive navigation.
WE PROVIDE YOU
Increased Customer Satisfaction and Loyalty
Increased Brand Recognition
Improved User Experience
Better Data Insights
HOSTING SERVICE
Hosting is an essential service in digital marketing, enabling businesses to make their website accessible online.
We avail services like shared hosting, dedicated hosting, virtual private servers (VPS), cloud hosting, and more to ensure your online accessibility. We allow you to select a hosting that suits your requirements and budget. Remember, your website's success means digital marketing success. Reach us to learn more about how we can help maximise the benefits of your digital marketing plan and investment.
WHY WE ARE THE BEST
#Improved website performance
Hosting your website on a reliable server can help ensure that your website loads quickly and performs well, providing a better user experience for your visitors.
# Increased website uptime
A reliable hosting service can help ensure that your website is available and accessible to visitors 24/7, which can increase your website's uptime and reduce downtime.
#Better security
A good hosting provider can offer security features such as firewalls, backups, and SSL certificates that can help protect your website from cyber-attacks and data breaches.
#Enhanced search engine optimization (SEO)
Hosting your website on a server that is optimized for SEO can help improve your website’s ranking on search engines, which can increase traffic to your site.
# Improved scalability
A good hosting provider can offer scalable hosting solutions that can grow with your business, allowing you to easily accommodate increased traffic and demand.
#Speed
A slow website can affect user experience and SEO. So, the hosting service should provide fast loading times to ensure a better user experience.
#Customer Support
The hosting service provider should offer 24/7 customer support to help businesses resolve any issues or queries related to hosting.
# Large bandwidth and file storage
websites consume a lot of file space and are also the type of website that receives the most traffic. A website hosting builder can resolve that since they often offer large bandwidth and file storage options.
#Offers data recovery
hosting platforms are prepared for these unfortunate data loss situations, so they offer data recovery. Businesses can recover data saved on their system, so they would no longer start from scratch in collecting customers’ data, let alone gaining their customers’ trust again.
# Branded website address
hosting platforms provide a dedicated website address, allowing the online shop owner to set up an email address with their online shop’s domain name.
Search Engine Optimisation (SEO)
Ready to boost your business?
We use SEO to optimise your website to rank higher in search engine results pages (SERPs). SEO creates the bridge to reach a wider audience and drive more organic traffic to your site.
SEO isn't only about creating high-quality content; it also encompasses on-site technical optimisations, off-site link-building efforts, and other factors influencing how well a website will rank in search engines like Google, Bing and Yahoo.
Some key areas we assist you in SEO building are:
• SEO Strategy - We set the comprehensive SEO strategy for you based on your goals, target audience and competition. The strategy includes a list of what must be done on-site and off-site and how they connect to yield optimum results.
• On-Page SEO - We optimise your web pages, including titles, meta descriptions, header tags, and content, making them more appealing to search engines and online users.
• Mobile SEO - We ensure that your website is optimised for mobile devices so that users can enjoy a better experience on smartphones and tablets. We do this through responsive design. Here, images and videos are optimised, and technologies like Flash or similar non-compatible technologies are avoided.
• Local SEO - We optimise your website for local SEO so that it helps you rank higher in local search results. This step includes optimising your Google My Business listing, using location-specific keywords, and including local information on your website.
• Site Migration - In digital marketing, site migration occurs when a business moves its site from one domain or hosting platform to another. We help create a migration plan, perform a site audit, notify search engines, and monitor website performance.
WORKFLOW
Step 2: On-Page Optimization
Optimizing the website's content, structure, and HTML tags for the identified keywords.
Step 3: Link Building
Outreach to other websites, guest blogging, and creating valuable content that other sites will want to link to.
Step 4: Analytics and Reporting
Tracking and analyzing the website's performance using Google Analytics and Search Console for measuring the success of SEO.
Google Advertising
We help you create effective Google Ads campaigns. To do that, we initiate your Google Ads campaign by:
1. Researching the keywords for you,
2. Setting up specific audiences based on factors like geographic location, age, gender, interests, and more
3. Ensuring which ad (text ads, image ads, or video ads) best suites your campaign
4. Developing the creatives or ad copies,
5. Optimising your ads and landing pages,
5. Optimising your ads and landing pages,
7. Troubleshooting issues that may arise during the campaign.
Additionally, we help you set up Google Analytics and create goals, trackers, funnels, audiences and other reports used to measure the success of your website.
Additionally, we help you set up Google Analytics and create goals, trackers, funnels, audiences and other reports used to measure the success of your website.
WHAT IS GOOGLE ADS SERVICE?
Google Ads is one of the most popular and effective digital advertising platforms available today. Google Ads allows businesses of all sizes to create and display ads on Google search results pages, Google’s Partner websites, and other Google platforms like YouTube. Google Ads operates on a pay-per-click (PPC) Model which means advertisers only pay when someone clicks on their ad. Making google ads a highly cost-effective advertising solution, as businesses can set their own budgets and only pay for the clicks they receive.
Social Media Marketing
APACON goes with trends; apparently, there is no wider and more popular trend than using social media to promote and boost businesses.
We ensure your social media contents reach the right audiences at the right times in the right ways.
We cover all popular social media platforms, like Facebook, Instagram, LinkedIn, Twitter, YouTube, and any other platform you prefer. Based on the platform and your needs, we carry out the following:
1. Campaign planning
2. Content planning
3. Online market and data research
4. Creative designing of posts
5. Caption and copywriting of posts
6. Media Buying
7. Social Media optimisation
8. Brand Awareness
9. Reach Increase
10. Lead Conversion
We do it all to ensure you stand out in the crowd and propel your business to new heights with social media. Our social media services scale up the content quality and flow of your social media pages and skyrocket your online followers, engagement and visits multi-folds affordably.
Content development
We emphasise Content Development as a vital aspect of digital marketing. It involves creating high-quality, valuable, relevant content that engages, educates and informs your target audience.
Content can take many forms, including blog posts, social media posts, videos, podcasts, webinars, e-books, infographics, and more.
Our expert team believes high-quality content drives your brand's visibility online and attracts traffic to your website. So we develop content that provides value to your target audience, increasing brand awareness, improving website traffic, generating leads and improving search engine rankings. All these outcomes establish your brand as an authority in your industry and build a solid online presence.
WE ENSURE YOU
Content Strategy
Analyzed and Refined
Effective Content Management
Enhanced Customer Engagement